1
Real-time customer intelligence
Monitor Olympic and FIFA activations, seasonal promos, and product launches while they're still live — and shift spend to high-performing regions in the moment.
Why this matters for Coca-Cola
The challenge isn't a lack of data. It's connection.
Coca-Cola's consumer signals live in hundreds of brands, dozens of regional business units, and every channel from retail and QSR to loyalty, mobile apps, and connected vending.
Each of those touchpoints often uses a different identifier — which means the same consumer shows up as many disconnected fragments.
CJA Ultimate was built for organizations operating at exactly this level of complexity.
Disconnected today
Consumer engagement
Loyalty interactions
Mobile app behavior
Retail purchase signals
Campaign performance
Regional business data
Partner ecosystems
Customer service
One consumer. One journey. One source of truth.
Built for enterprise scale
What "Ultimate" actually unlocks
<10min
Real-time latency
Updates every minute
50
Stitched datasets
Up from 5 in Select
25mo
Journey history
Two full business cycles
5M
Monthly report requests
6.7× Select capacity
Seven strategic benefits
A different operating model, not a reporting upgrade
Each capability maps directly to how Coca-Cola markets, sells, and serves consumers at global scale.
2
The complete global consumer view
The Adobe Experience Platform Identity Graph connects mobile, retail, loyalty, social, events, and connected vending into one unified consumer story.
3
Enterprise scale for a global brand
Regions, business units, agencies, analysts, and data scientists work against one platform — without capacity limits becoming the bottleneck.
4
Two full years of journey history
25 months of visibility lets you analyze seasonal consumption, loyalty maturation, and multi-year campaign effectiveness across complete business cycles.
5
AI-powered root cause analysis
Key Driver Analysis surfaces the statistically significant factors behind performance shifts automatically — instead of manually combing hundreds of dimensions.
6
Advanced data sharing
Delta Sharing pushes governed analytics datasets straight to your cloud data platforms — less duplication, simpler architecture, faster access for data science.
7
Insights democratized enterprise-wide
The full Guided Analysis portfolio — trends, funnels, retention, growth — lets brand, loyalty, and digital teams self-serve answers while governance holds.
→
The net effect
Move from reactive analytics to proactive optimization: faster decisions, faster optimization, and far less manual analyst effort.
The capacity gap
CJA Select vs. CJA Ultimate
The differences aren't incremental — they change what a global team of this size can do on one platform.
| Capability | CJA Select | CJA Ultimate |
|---|---|---|
| Monthly report requests | 750K | 5M |
| Concurrent requests | 6 | 10 |
| Full table export | 30M rows | 300M rows |
| Derived fields | 100 | 500 |
| Data views | 600 | 1,000 |
| Audience publishing | 75 | 150 |
| Stitched datasets | 5 (field-based) | 50 (graph-based) |
| Journey history | 13 months | 25 months |
| Reporting latency | Standard cycles | Sub-10-minute, real time |
| AI Key Driver Analysis | — | Included |
| Delta Sharing | — | Included |
The Coca-Cola transformation
Where this takes the business
Today — CJA Select
Understand what happened
- Understand customer journeys after the fact
- Analyze historical performance
- Connect a limited number of datasets
- Execute cross-channel reporting
Tomorrow — CJA Ultimate
Optimize as it happens
- Monitor consumer behavior in real time
- Connect up to 50 datasets globally
- Analyze two years of customer history
- Run AI-powered root cause analysis
- Support enterprise-scale activation
- Power a centralized customer intelligence layer
Turn Coca-Cola's consumer data into a competitive advantage
The move from Select to Ultimate establishes a global, real-time customer intelligence platform — the foundation for personalized consumer engagement at scale. Let's map it to your priorities.